My favorite show is CBS Sunday Morning. Their segment on Zappos.com was a happy one.

Zappos.com founder Tony Hsieh believes he’s learned how to create both passion and profits which he outlines in his book, “Delivering Happiness: A Path to Profits, Passion, and Purpose,” and disperses to his company. At a time when many retailers are struggling, Zappos is thriving, thanks in part to the company’s unique company culture. In fact, the wacky world of Zappos.com was recently bought by Amazon for $1.2 billion. Everyone knows that Zappos.com has excellent customer service, but what most people don’t know is that the company’s 24 hour call center is run by a bunch of happy go lucky, half human, half magical, Zappets. I met some of the “real” Zappets including the company’s president while watching CBS Sunday Morning. I then ran across their blog which features the brand innovator’s latest TV Zappats commercials. You see, this company is one that has created a brand identity and brand promise they deliver internally, externally and across mediums. With almost 1.7 million followers on Twitter, Zappos CEO Tony Hsieh has to be one of the best marketers out there today. Now only does he understand the power of branding, but he gets that to really create an impression and attract cusotmers, you have to create a brand plan and then integrate it consistently across traditional and new media. In the case of Zappos, CEO Hsieh decided early on that in order to sell shoes over the internet, Zappos would have to be known for delivering the ultimate in customer service. Zappos delivers on that brand promise every single day. I encourage you to google Zappos and read the number of good articles online that document the story of Zappos.com. I know I sure learned a lot.

To watch the Zappets TV commercials, click here.

To watch the CBS Sunday Morning June 6, 2010 segment on Zappos, click here.