A well-delivered brand promise at the Hotel Palm.

I had the great opportunity to visit Europe recently and booked a room at The Hotel Palm Opera in Paris. The hotel’s modern design is what attracted me, but it’s how I was treated that will keep me coming back and recommending the hotel to others. On The Hotel Palm’s web site, a line stands out that could be a tagline or brand promise: “Well-being is at the heart of the Palm Opera.” Well from the moment we stepped foot into the hotel lobby, our well-being was of upmost importance. First, they allowed us to check in at 10:30 a.m. After a night spent on a train, you cannot imagine how welcoming those words were. When we had trouble with wifi, they visited our room to make sure we were able to get connected. When looking for the perfect Paris restaurant to dine at, they were there again with helpful recommendations and even made reservations for us. When we needed a cab ride to the airport, they made all the arrangements. As a brand consultant, I appreciated the hotel’s modern and bright décor which was carried out throughout the interior spaces in a very consistent manner. Rooms were decorated in a natural and pure style, with warm wood trim, some dashes of color and pure and radiant whites. All with a focus on well-being. Have you defined your company’s brand promise?