<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Hip Factor</title>
	<atom:link href="http://thehipfactor.com/feed" rel="self" type="application/rss+xml" />
	<link>http://thehipfactor.com</link>
	<description>A collection of people, places, brands &#38; ideas that we think are Hip.</description>
	<lastBuildDate>Tue, 17 Jan 2012 21:41:34 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>A Fab Start Up Success Story</title>
		<link>http://thehipfactor.com/a-fab-start-up-success-story</link>
		<comments>http://thehipfactor.com/a-fab-start-up-success-story#comments</comments>
		<pubDate>Tue, 17 Jan 2012 21:41:34 +0000</pubDate>
		<dc:creator>oliverwhite</dc:creator>
				<category><![CDATA[It's Just Hip]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=184</guid>
		<description><![CDATA[Having just launched Hip Social Spaces, a company dedicated to helping companies and web spaces stand out online, I have been intrigued by what’s going on with web start ups for some time now.  Every day, I seem to stumble across “the next big idea” on the web.  Last week it was the new design e-tailer, Fab.com, [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/a-fab-start-up-success-story/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The IKEA Share Space. A Hip New Social Space.</title>
		<link>http://thehipfactor.com/the-ikea-share-space-a-hip-new-social-space</link>
		<comments>http://thehipfactor.com/the-ikea-share-space-a-hip-new-social-space#comments</comments>
		<pubDate>Tue, 30 Aug 2011 02:20:41 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[It's Just Hip]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=176</guid>
		<description><![CDATA[What company could be more hip and innovative than IKEA?  The IKEA Catalog has been around for more than 60 years, but this is the first time that IKEA has ever made a version available for the iPAD.  Their web site states, &#8220;With iPAD&#8217;s 1024&#215;768 pixel resolution at 132 pixels per inch, browsing through catalog [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/the-ikea-share-space-a-hip-new-social-space/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>68 percent of Marketers did a Web Site Redesign in the Last 12 months.  Should you have been one of them?</title>
		<link>http://thehipfactor.com/68-percent-of-marketers-did-a-web-site-redesign-in-the-last-12-months-should-you-have-been-one-of-them</link>
		<comments>http://thehipfactor.com/68-percent-of-marketers-did-a-web-site-redesign-in-the-last-12-months-should-you-have-been-one-of-them#comments</comments>
		<pubDate>Sun, 26 Jun 2011 03:13:24 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[What We Do]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=169</guid>
		<description><![CDATA[Recent research conducted by Hubspot revealed that close to 70 percent of marketers nationwide were redesigning their web site. How often should you design your web site? The easy answer is, “more often than you think.” I tell clients to think of their web site as an ongoing process, not a product. You should constantly [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/68-percent-of-marketers-did-a-web-site-redesign-in-the-last-12-months-should-you-have-been-one-of-them/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A well-delivered brand promise at the Hotel Palm.</title>
		<link>http://thehipfactor.com/a-suiting-brand-promise-at-the-hotel-palm</link>
		<comments>http://thehipfactor.com/a-suiting-brand-promise-at-the-hotel-palm#comments</comments>
		<pubDate>Mon, 18 Apr 2011 01:46:56 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[It's Just Hip]]></category>
		<category><![CDATA[What We Do]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=142</guid>
		<description><![CDATA[I had the great opportunity to visit Europe recently and booked a room at The Hotel Palm Opera in Paris. The hotel’s modern design is what attracted me, but it’s how I was treated that will keep me coming back and recommending the hotel to others. On The Hotel Palm’s web site, a line stands [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/a-suiting-brand-promise-at-the-hotel-palm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s 2011.  Is your company harnessing the power of the Internet?</title>
		<link>http://thehipfactor.com/it%e2%80%99s-2011-is-your-company-harnessing-the-power-of-the-internet</link>
		<comments>http://thehipfactor.com/it%e2%80%99s-2011-is-your-company-harnessing-the-power-of-the-internet#comments</comments>
		<pubDate>Mon, 03 Jan 2011 16:52:38 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=137</guid>
		<description><![CDATA[The social media landscape has changed dramatically in the last three years. In 2007, Facebook was only available to people with an .edu address, and Twitter didn’t even exist. As the drive towards usage of a new media is growing, marketers and business owners are facing a steep Web curve on how to apply new [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/it%e2%80%99s-2011-is-your-company-harnessing-the-power-of-the-internet/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can’t Fight Viral: When a Company Crisis Goes Social</title>
		<link>http://thehipfactor.com/can%e2%80%99t-fight-viral-when-a-company-crisis-goes-social</link>
		<comments>http://thehipfactor.com/can%e2%80%99t-fight-viral-when-a-company-crisis-goes-social#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:43:50 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=102</guid>
		<description><![CDATA[There&#8217;s an aspect of public relations that can be extremely stressful for any pr professional but a priority for any company or organization. Normally, a crisis communication plan would involve holding press conferences, sending media updates, dealing with internal communication etc. But, public relations professionals now have to consider social media with that plan. Why? [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/can%e2%80%99t-fight-viral-when-a-company-crisis-goes-social/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of place&#8230;It&#8217;s time to rethink the importance of design in our daily lives.</title>
		<link>http://thehipfactor.com/the-power-of-place-its-time-to-rethink-the-importance-of-design-in-our-daily-lives</link>
		<comments>http://thehipfactor.com/the-power-of-place-its-time-to-rethink-the-importance-of-design-in-our-daily-lives#comments</comments>
		<pubDate>Wed, 21 Jul 2010 01:52:34 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=98</guid>
		<description><![CDATA[As a brand communications consultant, I preach good graphic design. I have also always appreciated unique architectural designs. When my firm was hired to create a new brand identity and web site for an architectural firm, we ask all the right questions: why is design important to commercial buildings, residential houses, schools. Here&#8217;s how we [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/the-power-of-place-its-time-to-rethink-the-importance-of-design-in-our-daily-lives/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My favorite show is CBS Sunday Morning.  Their segment on Zappos.com was a happy one.</title>
		<link>http://thehipfactor.com/my-favorite-show-is-cbs-sunday-morning-their-segment-on-zappos-com-was-a-happy-one</link>
		<comments>http://thehipfactor.com/my-favorite-show-is-cbs-sunday-morning-their-segment-on-zappos-com-was-a-happy-one#comments</comments>
		<pubDate>Mon, 07 Jun 2010 15:28:13 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=93</guid>
		<description><![CDATA[Zappos.com founder Tony Hsieh believes he&#8217;s learned how to create both passion and profits which he outlines in his book, &#8220;Delivering Happiness: A Path to Profits, Passion, and Purpose,&#8221; and disperses to his company. At a time when many retailers are struggling, Zappos is thriving, thanks in part to the company’s unique company culture. In [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/my-favorite-show-is-cbs-sunday-morning-their-segment-on-zappos-com-was-a-happy-one/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engage, while staying true to your brand</title>
		<link>http://thehipfactor.com/engage-while-staying-true-to-your-brand</link>
		<comments>http://thehipfactor.com/engage-while-staying-true-to-your-brand#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:16:44 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=83</guid>
		<description><![CDATA[The consumer&#8217;s relationship with brands is evolving quickly. What once was very one-sided and close-ended has become a two-way conversation. The most clever of marketers realize they must reach an audience where they are. And increasingly, that touch is happening online. Not just a source of information, sites that belong to this growing class called [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/engage-while-staying-true-to-your-brand/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pitching for iPad? A PR Perspective</title>
		<link>http://thehipfactor.com/pitching-for-ipad-a-pr-perspective</link>
		<comments>http://thehipfactor.com/pitching-for-ipad-a-pr-perspective#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:02:42 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=80</guid>
		<description><![CDATA[While I had an opportunity to get acquainted with the new iPad recently, I looked especially at a few media applications like USA Today, Men’s Health, and NPR. The new multi-media experience includes sharper images, additional direct content related to the story at just a tap of a finger, and high-definition video options. As I [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/pitching-for-ipad-a-pr-perspective/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking good is simply not enough when it comes to Annual Reports.</title>
		<link>http://thehipfactor.com/looking-good-is-simply-not-enough-when-it-comes-to-annual-reports</link>
		<comments>http://thehipfactor.com/looking-good-is-simply-not-enough-when-it-comes-to-annual-reports#comments</comments>
		<pubDate>Mon, 29 Mar 2010 14:39:13 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=75</guid>
		<description><![CDATA[It’s your true story. Your mission statement. A flagship for a better future. It should inform, persuade and sell. Make it memorable. Make it worthwhile. Enjoy doing it. Yes, an Annual Report’s main purpose in a nutshell is a document which shows how a company is doing financially. But smart companies also design it to [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/looking-good-is-simply-not-enough-when-it-comes-to-annual-reports/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Saw Stevie Nicks and Taylor Swift on stage together. That&#8217;s just wrong.</title>
		<link>http://thehipfactor.com/saw-stevie-nicks-and-taylor-swift-on-stage-together-thats-just-wrong</link>
		<comments>http://thehipfactor.com/saw-stevie-nicks-and-taylor-swift-on-stage-together-thats-just-wrong#comments</comments>
		<pubDate>Fri, 26 Mar 2010 15:22:02 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=68</guid>
		<description><![CDATA[So, it got me thinking about what Stevie Nicks has done in her career. I stake my claim that she is the most talented female vocalist..well&#8230;ever. With one possible exception, being Ella Fitzgerald. Watch a previously unreleased song here.]]></description>
		<wfw:commentRss>http://thehipfactor.com/saw-stevie-nicks-and-taylor-swift-on-stage-together-thats-just-wrong/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I saw Deborah Adler, an incredibly smart and thoughtful designer, at the Adaptive Path Conference in D.C.</title>
		<link>http://thehipfactor.com/i-saw-deborah-adler-an-incredibly-smart-and-thoughtful-designer-at-the-adaptive-path-conference-in-d-c</link>
		<comments>http://thehipfactor.com/i-saw-deborah-adler-an-incredibly-smart-and-thoughtful-designer-at-the-adaptive-path-conference-in-d-c#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:43:53 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=65</guid>
		<description><![CDATA[Her story, and the work she has done in partnership with Target, is inspiring on an emotional level, as well as its commercial value. It demonstrates how smart design can make an enormous impact. Read about what she is doing.]]></description>
		<wfw:commentRss>http://thehipfactor.com/i-saw-deborah-adler-an-incredibly-smart-and-thoughtful-designer-at-the-adaptive-path-conference-in-d-c/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plug Hogs &amp; an Evolving Audience</title>
		<link>http://thehipfactor.com/plug-hogs-an-evolving-audience</link>
		<comments>http://thehipfactor.com/plug-hogs-an-evolving-audience#comments</comments>
		<pubDate>Thu, 18 Mar 2010 14:49:54 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=62</guid>
		<description><![CDATA[Only a year ago, I would say to someone &#8220;I am working at Panera Bread&#8221;, and it was assumed I was behind the counter serving pastries. I say the same thing now, and people understand that I am working on my laptop, sipping Diet Coke and doing business. The world has changed. And the change [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/plug-hogs-an-evolving-audience/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNN chats about social media integration with @journchat founder Sarah Evans</title>
		<link>http://thehipfactor.com/cnn-chats-about-social-media-integration-with-journchat-founder-sarah-evans</link>
		<comments>http://thehipfactor.com/cnn-chats-about-social-media-integration-with-journchat-founder-sarah-evans#comments</comments>
		<pubDate>Tue, 16 Mar 2010 20:43:00 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=59</guid>
		<description><![CDATA[See the video here. CNN is no longer your traditional newsroom. The media giant has embraced emerging technologies and the new world of social media. This week&#8217;s @journchat featured live chats with Sarah Evans and CNN news and digital representatives. Watch the chat on ustream and meet lots of Hip CNN folks and get their [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/cnn-chats-about-social-media-integration-with-journchat-founder-sarah-evans/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chris from HipBrand Group leads a discussion on design and consulting</title>
		<link>http://thehipfactor.com/chris-leads-a-discussion-on-design-and-consulting</link>
		<comments>http://thehipfactor.com/chris-leads-a-discussion-on-design-and-consulting#comments</comments>
		<pubDate>Mon, 15 Mar 2010 01:54:15 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=51</guid>
		<description><![CDATA[Watch the video here: http://www.webdesignlunch.com/page/2/]]></description>
		<wfw:commentRss>http://thehipfactor.com/chris-leads-a-discussion-on-design-and-consulting/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Face to Face</title>
		<link>http://thehipfactor.com/face-to-face</link>
		<comments>http://thehipfactor.com/face-to-face#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:42:56 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What We Do]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=23</guid>
		<description><![CDATA[While the world around us is changing and new communications channels are emerging, one thing hasn’t changed: nothing compares to a good old-fashioned face-to-face conversation. We begin each client relationship by asking one simple question: what will ease our client’s pain? Not enough online sales? What steps can we take to solve that problem. High [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/face-to-face/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exceptional design isn’t just about making things look pretty.</title>
		<link>http://thehipfactor.com/exceptional-design-isn%e2%80%99t-just-about-making-things-look-pretty</link>
		<comments>http://thehipfactor.com/exceptional-design-isn%e2%80%99t-just-about-making-things-look-pretty#comments</comments>
		<pubDate>Tue, 09 Mar 2010 16:20:18 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What We Do]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=6</guid>
		<description><![CDATA[It’s about making them more meaningful, useful and engaging. It’s about improving communication and capturing hearts and minds. HipBrand is a collective team of creative talent with varied expertise and a passion for making a difference in the lives of our clients, families and partners. Like a recent fundraising project for Children’s Hospital of Alabama. [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/exceptional-design-isn%e2%80%99t-just-about-making-things-look-pretty/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Come Ready to Play: Thoughts for the Design Table.</title>
		<link>http://thehipfactor.com/come-ready-to-play-thoughts-for-the-design-table</link>
		<comments>http://thehipfactor.com/come-ready-to-play-thoughts-for-the-design-table#comments</comments>
		<pubDate>Sat, 06 Mar 2010 20:38:13 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[It's Just Hip]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[What We Do]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=43</guid>
		<description><![CDATA[As adults, we sometimes lose touch with something that is hugely important to our personal and professional growth: discovery and exploration, otherwise known as play. We know that children learn through play. In our early developmental years, we come to understand the idea of gravity by dropping our mac and cheese on the kitchen floor. [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/come-ready-to-play-thoughts-for-the-design-table/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovative Thinking</title>
		<link>http://thehipfactor.com/innovative-thinking</link>
		<comments>http://thehipfactor.com/innovative-thinking#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:27:19 +0000</pubDate>
		<dc:creator>Chris Elliott</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[What We Do]]></category>

		<guid isPermaLink="false">http://thehipfactor.com/?p=39</guid>
		<description><![CDATA[I&#8217;ve been an entrepreneur for the better part of 28 years, starting when I was 10, selling refurbished golf balls. I have also been an employee for much of that time. So, I have plenty of experience in both mind sets to weigh against each other, and to glean some perspective from it. I have [...]]]></description>
		<wfw:commentRss>http://thehipfactor.com/innovative-thinking/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

