It’s 2011. Is your company harnessing the power of the Internet?

The social media landscape has changed dramatically in the last three years. In 2007, Facebook was only available to people with an .edu address, and Twitter didn’t even exist. As the drive towards usage of a new media is growing, marketers and business owners are facing a steep Web curve on how to apply new online marketing strategies. But it is important to remember that while the tools of the marketing and PR trade have changed, the skills that worked offline to help you reach customers or clients haven’t changed all that dramatically. Online success comes from thinking like a journalist and engaging as a thought leader. And at the core of your online strategy, your company’s brand must take center stage. In the past, print collateral typically told a company’s story. Today, your web site should be your communications hub and it should clearly articulate who you are, what sets you apart and why Customer A or Client B should do business with you.
Don’t get lost in the numbers.
1.97 billion. Number of Internet users worldwide. If you’re not reaching as many as you want, maybe it’s time for an assessment of your online presence. It’s important to evaluate how an online strategy can enhance the traditional marketing tools you are employing to help your business grow.