The IKEA Share Space. A Hip New Social Space.

What company could be more hip and innovative than IKEA?  The IKEA Catalog has been around for more than 60 years, but this is the first time that IKEA has ever made a version available for the iPAD.  Their web site states, “With iPAD’s 1024×768 pixel resolution at 132 pixels per inch, browsing through catalog pages is truly an inspirational experience.”  But what we found to be even cooler than the iPAD app is IKEA’s new online social space and blog: The IKEA Share Space.  You don’t have to be an interior designer to love this space, just a lover of design.  It’s a place where you can share and admire rooms you like.  You can even select IKEA products to save to your wishlist!  The new IKEA social space can be found at:  www.theshare-space.com. We encourage you to take a look.

What exactly is a social space?  A social space is a physical or virtual space such as a social center, Facebook, or other gathering place where people gather and interact.  French sociologist Henri Lafebvre emphasized that in human society all “space is social:  it involves assigning more or less appropriated places to social relations…social space has thus always been a social product.”   We define a social space as an online or mobile space (such as your company’s web site, micro or mini site, blog, mobile app, or any of your social media spaces such as Facebook or Twitter).

We are excited to launch Hip Social Spaces, a social media and online marketing company founded by brand and PR consultants with solid social media experience. Research has shown that in the case of the most successful online campaigns, marketers integrated traditional marketing with social media to allow the audience to communicate with the brand and with one another, generating more involvement and interest.  As markets fragment, an integrated marketing strategy is quickly becoming the essential method to coordinate and focus efforts for greater marketing success.

The services we provide across traditional and not so traditional channels work best when integrated into a broad program.  We begin with messaging, positioning and idea formulation; we then select the tools or channels that will help you touch your customers and prospects in the most efficient and engaging way; and then we execute with measurable results.  And feel confident knowing you will be working with Hip People who are marketing and creative professionals on the top of their game.

Hip Social Spaces strategizes with companies to tell their story in social spaces and other traditional places in attention getting ways.  Please connect with us and let us help your company create an idea-driven social space like IKEA’s.  Please sign up to receive The Hip Factor blog alerts where we will be featuring other Hip social spaces.

Hip Social Spaces, Where Social Means Business.™ A social media company created by brand marketing experts with solid social media experience.  hipsocialspaces.com, a new division of hipbrandgroup.com.  @hipsocialspaces